Leverage Your Competition to Get a Leg Up
Have your salespeople ever been confused or felt misled about WHY their customers chose to go with a competitor? This confusion is often a symptom of an underlying issue masquerading as your customer’s objection to you, your company, or your solution.
The real question is – “What can we do about it?”
In this 7-minute video you will learn: Â
- The importance of completely understanding WHO you’re competing against. Â
- The impact of not uncovering what your clients value in your competition.Â
- How to leverage the knowledge of who you’re competing against.Â