Sales Training For Professional Services | Action Selling

Your Position – Understanding Your Competition

Leverage Your Competition to Get a Leg Up

Have your salespeople ever been confused or felt misled about WHY their customers chose to go with a competitor? This confusion is often a symptom of an underlying issue masquerading as your customer’s objection to you, your company, or your solution.

The real question is – “What can we do about it?”

In this 7-minute video you will learn:  

  • The importance of completely understanding WHO you’re competing against.  
  • The impact of not uncovering what your clients value in your competition. 
  • How to leverage the knowledge of who you’re competing against. 

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