Avoid Setting Off Prospect Alarms

A prospect’s resistance to the sale is highest at the start of the sales relationship. Many salespeople commit a critical error early on that raises the customer’s resistance!
Good news. It’s easy to correct.
In this 4-minute video you will learn:
- How we undermine our efforts to lower resistance.
- To lower customer resistance.
- To reset the customer’s judgements
The Sales Red Flag
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